Fractional Chief Revenue Officer

Who owns the responsibility for all revenue in your company?

If it’s the owner or CEO, she’s got other things on her plate.

So who is making sure your company has predictable revenue systems in place and they’re working like a well-oiled machine every day?

A Chief Revenue Officer is obsessed with aligning sales, marketing, service and support so that every action, by everyone, is efficiently and effectively working toward company growth.

If you can’t name who is doing this for your company, as their sole focus, then you may need a Chief Revenue Officer (CRO).

But a full-time one is expensive (though worth every penny). They typically make above $200k in salary plus equity, stock, and bonuses for performance.

It’s a big job with big responsibility. That’s why they burn out and turnover every 2.5 years on average.

A better solution: Contract with a Fractional CRO. 

Unlike bringing on an employee, it’s a simple contract that can end when you want.

When you hire me into this role, you’re getting a proven business owner and company President who has made tough decisions and has had to live with the results.

As President and owner, I’ve produced results like these, without the salary safety net that corporate America typically provides in case things don’t go well:

  • Tripled Revenue
  • Scaled the business from one state to all nationwide sales
  • Lowered break-even point by 76%
  •  Named to the Inc. 5000 List of Fastest-Growing Companies 3 times

 

What does ‘Fractional’ mean?

You get me at a fraction of full time, and my fee therefore is just a fraction of what it would cost you to hire and onboard a full-time executive-level employee.

But just because my “time” and fee are fractional does not mean you get fractional results.

My goal is to double your current profit, at a minimum.

My value metric is the impact I have on your business, not the hours I work.

Welcome to the new era, where people work from wherever, results matter more than the industrial-age time clock, and the race goes to the company that figures out how to integrate and unify across silos.

 
 
Chief revenue officer